AI-powered marketing
AI agents can form a vital part of your modern marketing processes, automating touchpoints with customers and consumers to help you scale fast. Workflows can use AI to generate personalised commuicatons and outreach to add the personality and targeting precision.
AI
POWERED
MARKETING
POWERED
MARKETING
AI for research
& market intelligence
We create data analysis tools for business to allow them to interrogate 3rd party and proprietary data sets to provide answers, insights and forecasts that guide business strategy.
Using smart training models we are able to process large volumes of your structured and unstructured data, so instead of endless marketing databases and dashboards, AI can be harnessed to answer specific questions at speed using written conversational queries, to interrogate vast data repositories and extract concise insights that aid decision-making.
Outbound sales & marketing agents
Kyan build AI-powered sales and marketing bots that generate and triage leads.
These smart AI agents can be hyperpersonalised to nuance their messages for specific audiences or even individuals, ensuring that outreach is carefully tailored to recipients.
Get in touch and we can help to automate your sales pipeline and source qualified leads whilst you sleep.
Virtual
influencers
Social channels are a critical venue for promoting your brand, products and services, whether you’re B2B, B2C or anything in between.
Influencers and ambassadors are critical part of this marketing mix and Kyan can give you the tech to create virtual influencers.
We can create either still images for social media, or full video with voice synthesis that give astonishing and surprising levels of realism.
We create both fully synthetic avatars and also avatars who are created from an existing human source to give a lifelike recreation of an existing spokesman.
You might be surprised by the realism and relatability of modern virtual influencers.
Virtual influencers can slash the cost of your video creation; no photoshoot, no lighting, no appearance fees, no retouching; you get the idea. And this approach gives you full creative and IP control of your spokesmen.
We can put real world items in the hands of your virtual influencer too, whether that’s a product, an outfit or a pair of shoes.
The approach is equally powerful for B2B and internal communications use cases. Virtual influencers can become trainers, creating high quality video for e-learning or internal comms and once created, your virtual influencer can speak in any language, hugely increasing the reach of your content for little incremental cost.
Synthetic personas
& audience simulation
When launching a marketing campaign, comms message or new product you’ll often want to consult your audience to validate the strategy, product or messaging.
Kyan can help you create AI that takes on the personalities and opinions of your target audiences to allow you to test messaging by simulating interactive focus groups that behave with the personality and opinions of defined audience types.
The synthetic audience personas can either simulate an profile type, for example, “gen Z consumer from London buying holiday online” or even a specific individual persona in an area such as government or regulatory to allow you to ‘road test’ creative, concepts and messages.
Once configured you can interact with these audience bots in real time; ask questions, evaluate adverts and communications, getting instant output, informed feedback and analysis of your concept, message or product.
Using AI fo audience feedback allows you you to plan, tailor and refine your product and marketing output at a fraction of the cost of traditional focus group work.
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